TY  - BOOK
AU  - Reynolds, Fred D.
AU  - Wells, William D.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 70520313
SN  - 2
PY  - 1977///;copyright 1977.46
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Consumer behavior
N1  - Includes bibliographies and indexes; 5
ER  -