TY  - BOOK
AU  - East, Robert,
AU  - Wright, Malcolm,;Vanhuele, Marc.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : applications in marketing 
SN  - 9781412934312;9781412934312 (pbk.)
SN  - 2
PY  - 2008///46
CY  - Los Angeles
PB  - Sage Publications
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Consumer behavior
N1  - Includes bibliographical references (p. [294]-322 and indexes; 5
ER  -