Hawkins, Del I.  4  0   <br/><br/>
Consumer behavior :  building marketing strategy /      6 
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Del I. Hawkins, David L. Mothersbaugh. 
 - Eleventh Edition.   
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 - xxii, 778 p. :  ill.   27 cm. +    1 CD-ROM (4 3/4 in.) 
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<br/><br/>Includes bibliographical references and index. 
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<br/><br/><label>ISBN: </label>9780070171008;0073381101 (alk. paper);9780077294106 (alk. paper);0077294106 (alk. paper)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior;Market surveys;Consumer behavior    ------United States.;United States.;United States--20--Case studies.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H38 20102 
<br/><br/><label>Dewey Class. No.: </label>658.8/3420973  / 222 
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