Consumer behavior : building marketing strategy - Hawkins, Del I. 4 0 16; Mothersbaugh, David L.; 5 (Boston : McGraw-Hill Irwin, 2010)
Includes bibliographical references and index.
Keywords: 2 -- 0; 6; Consumer behavior;Market surveys;Consumer behavior -- United States.;United States.;United States -- 20 -- Case studies; 20; 2