TY  - BOOK
AU  - Hawkins, Del I.
AU  - Mothersbaugh, David L.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : building marketing strategy 
SN  - 9780070171008;0073381101 (alk. paper);9780077294106 (alk. paper);0077294106 (alk. paper)
SN  - 2
PY  - 2010///;copyright 2010.46
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Consumer behavior;Market surveys;Consumer behavior
KW  - United States.;United States.;United States
KW  - Case studies
N1  - Includes bibliographical references and index; 5
ER  -