TY  - BOOK
AU  - Hawkins, Del I.
AU  - Mothersbaugh, David L.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : building marketing strategy 
SN  - 9780071318174 (paperback)
SN  - 2
PY  - 2013///;copyright 201346
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Consumer behavior;Market surveys;Consumer behavior
KW  - United States.;United States.;United States
KW  - Case studies
N1  - Includes bibliographical references and index; 5
ER  -