Mowen, John C. 4 0

Consumer behavior / 6 6 John C. Mowen. - Second Edition. - - xviii, 814 p. : ill. (some col.) 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographies and indexes.



5

















5





23846011

2 = =









2




2 --0------


6 --0-- 2 --------



0 2 --


--20------





Consumer behavior.;Consumers ------United States.--20--


--------20--


----2

HF5415.32 / .M68 19902

658.8/342 / 220

/

/