TY  - BOOK
AU  - Mowen, John C.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 23846011
SN  - 2
PY  - 1990///];copyright 1990.46
CY  - New York :;London
PB  - Macmillan ;;Collier Macmillan
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Consumer behavior.;Consumers
KW  - United States
N1  - Includes bibliographies and indexes; 5
ER  -