Peter, J. Paul.  4  0   <br/><br/>
Consumer behavior and marketing strategy/        6 
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J. Paul Peter, Jerry C. Olson. 
 - Fifth Edition.   
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 - xxv, 545 p. :  ill. (some col.)   26 cm.     
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 - Irwin/McGraw-Hill series in marketing     .
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 - Irwin/McGraw-Hill series in marketing  0       .
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<br/><br/>Includes bibliographical references (p. 481-510) and indexes. 
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<br/><br/><label>ISBN: </label>0256261903;9780256261905   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.;Marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
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<br/><br/><label>LC Class. No.: </label>HF5415.3  / .P468 19992 
<br/><br/><label>Dewey Class. No.: </label>658.8/342  / 221 
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