TY  - BOOK
AU  - Peter, J. Paul.
AU  - Olson, Jerry C.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0256261903;9780256261905
SN  - 2
PY  - 1999///;copyright 1999.46
CY  - Boston
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Consumer behavior.;Marketing
N1  - Includes bibliographical references (p. 481-510) and indexes; 5
ER  -