E-business marketing - Albert, Terri C. 4 0 16; 1944- Sanders, William B.; 5 (Upper Saddle River, N.J. : Prentice Hall, 2003)
Includes bibliographical references (p. 199-202) and index.
Keywords: 2 -- 0; 6; Internet marketing.;Telemarketing.;Electronic commerce.;Internet marketing;Telemarketing;Electronic commerce -- 20 -- Case studies.;Case studies.;Case studies; 20; 2