Alon, Ilan. 4 0

Global marketing : contemporary theory, practice, and cases / 6 6 Ilan Alon, Eugene Jaffe, with Donata Vianelli. - Internatonal edition. - - xxi, 602 pages : illustrations 26 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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9780071318204 (paperback : alk. paper)

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2011042361

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Export marketing.;Export marketing ----Case studies.------


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