Global marketing : contemporary theory, practice, and cases - Alon, Ilan. 4 0 16; Jaffe, Eugene D.,;Vianelli, Donata; 5 (New York : McGraw-Hill/Irwin, 2013)
Includes bibliographical references and indexes.
Keywords: 2 -- 0; 6; Case studies. -- Export marketing.;Export marketing; 20; 2