Johansson, Johny K. 4 0

Global marketing : foreign entry, local marketing, & global management / 6 6 Johny K. Johansson. - Fifth Edition. - - xix, 662 p. : ill. 29 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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9780071263627;0073381012 (alk. paper)

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Export marketing.;Export marketing ----Management.----20--


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