Roberts, Mary Lou.  4  0   <br/><br/>
Direct marketing management /        6 
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Mary Lou Roberts, Paul D. Berger. 
 - Second Edition.   
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 - xviii, 447 p. :  ill.   24 cm.     
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<br/><br/>Includes bibliographical references and index. 
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<br/><br/><label>ISBN: </label>013084084X   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .R62 19992 
<br/><br/><label>Dewey Class. No.: </label>658.8/4  / 221 
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