TY  - BOOK
AU  - Roberts, Mary Lou.
AU  - Berger, Paul D.,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 013084084X
SN  - 2
PY  - 1999///;copyright 1999.46
CY  - Boston
PB  - Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Direct marketing
N1  - Includes bibliographical references and index; 5
ER  -