TY  - BOOK
AU  - Johnston, Mark W.
AU  - Marshall, Greg W.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 007289296X;0072834684 (CD-ROM)
SN  - 2
PY  - 2005///;copyright 2005.46
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Selling.;Relationship marketing.;Customer relations
N1  - Includes bibliographical references and index; 5
ER  -