Retail management : a strategic approach / 6
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Barry Berman, Joel R. Evans.
- Eleventh Edition.
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- xxviii, 654 p. : col. ill., col. maps 29 cm.
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Includes bibliographical references (p. 621-631) and indexes.
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A comprehensive text on retail management, with instruction on targeting customers, merchandise management, choosing a store location, establishing a retail image, and more.