Altstiel, Tom.  4  0   <br/><br/>
Advertising creative :  strategy, copy + design /      6 
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Tom Altstiel, Jean Grow. 
 - Second Edition.   
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 - xx, 347 p. :  ill. (chiefly col.)   28 cm.     
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<br/><br/>   Rev. ed. of: Advertising strategy. c2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.       
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<br/><br/><label>ISBN: </label>9781412974912;1412974917   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
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<br/><br/><label>LC Class. No.: </label>HF5823  / .A758 20102 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 222 
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