TY  - BOOK
AU  - Altstiel, Tom.
AU  - Grow, Jean.;Altstiel, Tom.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : strategy, copy + design 
SN  - 9781412974912;1412974917
SN  - 2
PY  - 2010///;copyright 2010.46
CY  - Los Angeles
PB  - SAGE
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising
N1  - Rev. ed. of: Advertising strategy. c2006; Includes bibliographical references and index; Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide; 5
ER  -