Belch, George E.  4  0  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective /      6 
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George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel. 
 - 9e, global edition.   
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 - xxxv, 769 pages :  color illustrations   29 cm.     
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<br/><br/>Includes bibliographical references (p. 721-769) and index. 
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<br/><br/> An overview of advertising and promotion that covers integrated marketing communications, analyzing the communication process, objectives, budgeting, developing an integrated marketing communications program, monitoring, evaluation, control, and other related topics.       
<br/><br/>   Adult;Adult.  Follett Library Resources. 
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<br/><br/><label>ISBN: </label>9780071314404 (paperback : trade)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.;Sales promotion.;Communication in marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 20122 
<br/><br/><label>Dewey Class. No.: </label>659.1 B41a 2012  / 223 
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