Bovée, Courtland L.  4  0   <br/><br/>
Contemporary advertising /        6 
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Courtland L. Bovée, William F. Arens. 
 - Third Edition.   
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 - xxv, 662 p. :  ill. (some col.)   28 cm.     
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 - The Irwin series in marketing     .
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 - The Irwin series in marketing  0       .
<br/><br/>   Includes index. 
<br/><br/>Bibliography: p. 1-9 (3rd group) 
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<br/><br/><label>ISBN: </label>256065195  $39.95 
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 19892 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 219 
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