TY  - BOOK
AU  - Bovée, Courtland L.
AU  - Arens, William F.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 256065195
SN  - 2
PY  - 1989///46
CY  - Homewood, Ill.
PB  - Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising
N1  - Includes index; Bibliography: p. 1-9 (3rd group); 5
ER  -