Dirksen, Charles J.  4  0   <br/><br/>
Advertising principles, problems, and cases /        6 
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Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia. 
 - Fifth Edition.   
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 - xviii, 690 p. :  ill.   25 cm.     
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<br/><br/>   First-4th ed. published under title: Advertising principles and problems.;Rev. ed. published as: Advertising. 6th ed. 1983.;Includes indexes. 
<br/><br/>Bibliography: p. 675-677. 
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<br/><br/><label>ISBN: </label>256019258   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.;Advertising    ----Case studies.----20--
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<br/><br/><label>LC Class. No.: </label>HF5823  / .D63 19772 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 2 
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