TY  - BOOK
AU  - Dirksen, Charles J.
AU  - Kroeger, Arthur,;Nicosia, Francesco M.,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 256019258
SN  - 2
PY  - 1977///46
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Case studies
KW  - Advertising.;Advertising
N1  - First-4th ed. published under title: Advertising principles and problems.;Rev. ed. published as: Advertising. 6th ed. 1983.;Includes indexes; Bibliography: p. 675-677; 5
ER  -