How to produce creative advertising : proven techniques & computer applications - Keding, Ann. 4 0 16; (Thomas Harvey), 1947- Bivins, Thomas H.; 5 (Lincolnwood, Ill., USA : NTC Business Books, 1991)
Includes bibliographical references and index.
Keywords: 2 -- 0; 6; Data processing. -- Advertising.;Advertising;Advertising copy.;Advertising layout and typography.;Advertising media planning. -- 20; 20; 2