TY - BOOK AU - Keding, Ann. AU - Bivins, Thomas H. ED - ED - ED - ED - TI - : proven techniques & computer applications SN - 0844234818;0844234826 (softbound) SN - 2 PY - 1991///;copyright 1991.46 CY - Lincolnwood, Ill., USA PB - NTC Business Books KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Data processing KW - Advertising.;Advertising;Advertising copy.;Advertising layout and typography.;Advertising media planning N1 - Includes bibliographical references and index; 5 ER -