O'Guinn, Thomas C.  4  0   <br/><br/>
Advertising and integrated brand promotion /        6 
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Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - Fourth edition.   
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 - xlviii, 781 pages :  illustrations   29 cm.     
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<br/><br/>Includes bibliographical references and indexes. 
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<br/><br/><label>ISBN: </label>0-324-31132-X (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.;Advertising media planning.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5821  / .O34 20062 
<br/><br/><label>Dewey Class. No.: </label>659.1 Og9a 2006  / 222 
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