TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.,;Semenik, Richard J.,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780324568677 (paperback)
SN  - 2
PY  - 2009///;copyright 200946
CY  - Australia ;;Mason, OH
PB  - South-Western Cengage Learning
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising.;Advertising media planning
N1  - Cover title: Advertising & integrated brand promotion; Includes bibliographical references and indexes; 5
ER  -