Mackay, Adrian R.  4  0   <br/><br/>
The practice of advertising/        6 
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Edited by Adrian R. Mackay. 
 - Fifth Edition.   
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 - xxiii, 367 p. :         
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<br/><br/><label>ISBN: </label>750661739   
<br/><br/><label>ISSN: </label>2 
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