Rossiter, John R.  4  0   <br/><br/>
Advertising and promotion management /        6 
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John R. Rossiter, Larry Percy. 
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 - xix, 649 p. :  ill.   25 cm.     
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 - McGraw-Hill series in marketing     .
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 - McGraw-Hill series in marketing  0       .
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<br/><br/>Includes bibliographies and indexes. 
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<br/><br/><label>ISBN: </label>9710841548  $34.95 
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.;Sales promotion.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5821  / .R65 19872 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 219 
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