TY  - BOOK
AU  - Rossiter, John R.
AU  - Percy, Larry.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9710841548
SN  - 2
PY  - 1987///46
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising.;Sales promotion
N1  - Includes bibliographies and indexes; 5
ER  -