TY  - BOOK
AU  - Smith, Jeanette,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a complete guide for small businesses 
SN  - 29295157
SN  - 2
PY  - 1994///;copyright 1994.46
CY  - New York :;Toronto :;New York
PB  - Lexington Books ;;Maxwell Macmillan Canada ;;Maxwell Macmillan Internatinal
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising.;Small business.;Advertising.;Small business
KW  - sears;sears0
N1  - Includes index; 5; Booklist;Choice;Reference and Research Book News; Adult;Adult; Follett Library Resources
N2  - Provides information needed to build an effective and affordable advertising campaign, including targeting the best customer prospects, planning a budget, choosing the right media, and writing a winning message
ER  -