Advertising : principles and practice - Wells, William, 1926- 4 0 16; (Sandra Ernst);(R. Charles) 1944- Burnett, John,;Moriarty, Sandra E.;Pearce, Charles; 5 (Englewood Cliffs, N.J. : Prentice Hall, 1989)
Includes bibliographies and index.
Keywords: 2 -- 0; 6; Advertising. -- 20; 20; 2