TY  - BOOK
AU  - Wells, William,
AU  - Burnett, John,;Moriarty, Sandra E.;Pearce, Charles
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : principles and practice 
SN  - 130145491
SN  - 2
PY  - 1989///];copyright 1989.46
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising
N1  - Includes bibliographies and index; 5
ER  -