TY  - BOOK
AU  - Wells, William,
AU  - Burnett, John,;Moriarty, Sandra E.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : principles & practice 
SN  - 137833660
SN  - 2
PY  - 1998///;copyright 1998.46
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising
N1  - Includes bibliographical references and index; 5
ER  -