Wright, John Sherman, 4 0 1920- Advertising / 6 6 John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. - 5th ed. - - xiv, 545 p. : ill. (some col.) 27 cm. - - - - - . - McGraw-Hill series in marketing . - 0 . - . - McGraw-Hill series in marketing 0 . Includes bibliographies and index. 5 5 ISBN: $21.95 (est.) ISSN: 2 = = Standard No.: Publisher. No.: Source: LCCN: Nat. Bib. No.: 2 Nat. Bib. Agency Control No.: Subjects--Personal Names: 2 --0------ Subjects--Corporate Names: 6 --0-- 2 -------- Subjects--Meeting Names: 0 2 -- Subjects--Uniform Titles: --20------ Subjects--Chronological Terms: Subjects--Topical Terms: Advertising. --------20-- Subjects--Geographic Terms: --------20-- Index Terms--Genre/Form: ----2 LC Class. No.: HF5823 / .W7 19822 Dewey Class. No.: 659.1 / 219 National Agricultural Library Call No.: / National Library of Medicine Call No.: / Gov. Doc. Class. No.: