TY  - BOOK
AU  - Wright, John Sherman,
AU  - Winter, Willis L.;Zeigler, Sherilyn K.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 1982///;copyright 1982.46
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising
N1  - Includes bibliographies and index; 5
ER  -