Advertising, management, and society: a business point of view. 6
6
Francesco M. Nicosia.
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- xx, 386 p. illus. 24 cm.
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A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.;Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.