Nicosia, Francesco M. 4 0

Advertising, management, and society: a business point of view. 6 6 Francesco M. Nicosia. - - - xx, 386 p. illus. 24 cm. - - - - - . - . - 0 . - . - 0 .

A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.;Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.

Bibliography: p. 371-377.



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