TY  - BOOK
AU  - Nicosia, Francesco M.
AU  - 
ED  - 
ED  - 
ED  - University of California, Berkeley.;United States.
ED  - 
SN  - 0070465282;0070465274 (pbk.)
SN  - 2
PY  - 1974///46
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising;Advertising
KW  - United States
N1  - A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.;Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers; Bibliography: p. 371-377; 5
ER  -