Berman, Margo,  4  0  1947- <br/><br/>
The brains behind great ad campaigns :  creative collaboration between copywriters and art directors /      6 
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Margo Berman and Robyn Blakeman. 
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<br/><br/>Includes bibliographical references and index. 
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<br/><br/> Discusses the collaborative advertising process, covering topics such as layout style, storytelling, strategic verbal and visual approaches, brainstorming, and more, with examples, illustrations, and advice on the fundamentals of an effective ad campaign.       
<br/><br/>   Adult;Adult  Follett Library Resources 
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<br/><br/><label>ISBN: </label>9780742555501;074255550X (alk. paper);9780742555518 (pbk. : alk. paper);0742555518 (pbk. : alk. paper)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.;Brand name products.;Advertising.;Brand name products.    ----------
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<br/><br/><label>LC Class. No.: </label>HF5837  / .B47 20092 
<br/><br/><label>Dewey Class. No.: </label>659.1/15  / 222 
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