TY  - BOOK
AU  - Berman, Margo,
AU  - Blakeman, Robyn,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : creative collaboration between copywriters and art directors 
SN  - 9780742555501;074255550X (alk. paper);9780742555518 (pbk. : alk. paper);0742555518 (pbk. : alk. paper)
SN  - 2
PY  - 2009///;copyright 2009.46
CY  - Lanham, Md.
PB  - Rowman & Littlefield Publishers
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising campaigns.;Brand name products.;Advertising.;Brand name products
KW  - sears;sears0
N1  - Includes bibliographical references and index; 5; Adult;Adult; Follett Library Resources
N2  - Discusses the collaborative advertising process, covering topics such as layout style, storytelling, strategic verbal and visual approaches, brainstorming, and more, with examples, illustrations, and advice on the fundamentals of an effective ad campaign
ER  -