Adams, James R. 4 0 1929-

Media planning / 6 6 James R. Adams. - Second Edition. - - xiv, 232 p. : ill. - - - - - . - . - 0 . - . - 0 .



Includes bibliographies and index.



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5





0220663351;0220663378 (pbk.) £8.50

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HF5826.5 / .A3 19772

659.13 / 2

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