TY  - BOOK
AU  - Adams, James R.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0220663351;0220663378 (pbk.)
SN  - 2
PY  - 1977///46
CY  - London
PB  - Business Books
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising media planning
N1  - Includes bibliographies and index; 5
ER  -