The radio & television commercial - Book, Albert C. 4 0 16; Cary, Norman D.,;Tannenbaum, Stanley I.; 5 (Lincolnwood, IL : NTC Business Books, 1984)
Bibliography: p. 221-222.
Keywords: 2 -- 0; 6; Broadcast advertising;Radio advertising;Television advertising -- United States.;United States.;United States. -- 20; 20; 2