TY  - BOOK
AU  - Book, Albert C.
AU  - Cary, Norman D.,;Tannenbaum, Stanley I.,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 1984///;copyright 198446
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Broadcast advertising;Radio advertising;Television advertising
KW  - United States.;United States.;United States
N1  - Bibliography: p. 221-222; 5
ER  -