TY  - BOOK
AU  - Meeske, Milan D.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a practical guide 
SN  - 9780495803706
SN  - 2
PY  - 2009///;copyright 200946
CY  - Australia
PB  - Wadsworth, Cengage Learning
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising copy.;Broadcast advertising
N1  - Includes bibliographical references (p. 303-304) and index; 5
ER  -