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Developing the public relations campaign :  a team-based approach /      6 
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Randy Bobbitt, Ruth Sullivan. 
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 - xvii, 270 pages :  illustrations   24 cm.     
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<br/><br/>   Rev. ed. of: Developing the public relations campaign. 2005. 
<br/><br/>Includes bibliographical references (p. 247-261) and index. 
<br/><br/>Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues.       
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<br/><br/><label>ISBN: </label>9780205569908 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label>GBA870411    bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>14626479    Uk 
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<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.    --------20--
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<br/><br/><label>LC Class. No.: </label>HM1221  / .B63 20092 
<br/><br/><label>Dewey Class. No.: </label>659.2 B63d 2009  / 222 
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