Developing the public relations campaign : a team-based approach - Bobbitt, William R. 4 0 (William Randy)16; 1955- Sullivan, Ruth; 5 (Boston, MA : Pearson A and B, 2009)
Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues.
Rev. ed. of: Developing the public relations campaign. 2005.
Includes bibliographical references (p. 247-261) and index.
Keywords: 2 -- 0; 6; Public relations. -- 20; 20; 2