TY  - BOOK
AU  - Bobbitt, William R.
AU  - Sullivan, Ruth,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a team-based approach 
SN  - 9780205569908 (paperback)
SN  - 2
PY  - 2009///;copyright 200946
CY  - Boston, MA
PB  - Pearson A and B
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Public relations
N1  - Rev. ed. of: Developing the public relations campaign. 2005; Includes bibliographical references (p. 247-261) and index; Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues; 5
ER  -